Bringing eCommerce and the Community Cloud Together


//

In case you missed it, a quiet revolution in the world of cloud computing started to take form in 2014. The revolution isn’t the shift in eCommerce that is providing an alternative to the multimillion-dollar, multi-year implementations associated with the traditional big players. The revolution isn’t the focus on empowering customers and giving them more control via a portal or online community. These trends are firmly in place and continue to follow a forward trajectory.

However, the intersection of these two trends with the cloud is where things are getting interesting. Sure, product-related discussions and product reviews have been around for some time. However, now we’re seeing full-featured, collaborative Communities emerging in the context of eCommerce at a fraction of the time and cost that have been required historically.

But enough with the generalities…let’s take a look at an example. In mid-2014, we (CloudCraze) were approached by an executive at Neil Young’s startup company, Pono Music. He had a vision of a “social music store” in which the Pono community would “hang out.” This was ambitious, considering the slew of music-related sites that have Facebook-related functionality available to users. Yet, within a few months, a unique, attractive combination of eCommerce and Salesforce Community Cloud functionality was born at ponomusic.com.

If you missed the Community Cloud Keynote at Dreamforce 2014 (“Reimagine Customer and Partner Engagement”), take a look at this video. It does a great job showcasing some of the best features that were a part of our implementation:

Pono is the first of three featured companies in the video, so you can just watch the first half. If you’re particularly short on time, you can jump to about 12:00 to get to the good (Pono) stuff. Fun fact: my colleague Anand Subbiah and I are sitting in the front row wearing Pono t-shirts. Can you spot us?

There are a number of Community-related features that showcase what has brought about a bustling group of over 30,000 users in less than six months. Below, I’ll show a quick look at some of the key pages and functionality utilized within the site. Some of the functionality is out-of-the-box and some is custom.

Product Conversation / Follow Product

PonoMusic___Store_Album_Follow

My Community Home

My_Home_Feed___Pono_Community

My Feed

Profile_Feed_User__Phil_Weinmeister___Pono_Community

My Profile Overview

User_Overview__Phil_Weinmeister___Pono_Community

My Badges

User_Badges__Phil_Weinmeister___Pono_Community

Topics (Home/Search)

Topics_Home___Pono_Community

Topics (Detail)

Topic__Lyrics___Pono_Community

Knowledgeable People

Topic__Lyrics___Pono_Community_Experts

Groups (Home/Search)

Groups___Pono_Community

Groups (Detail)

Group__Ripping_your_CDs_to_use_with_Pono___Pono_Community

Knowledge

Knowledge_Search___Pono_Community

Q&A (Chatter Answers)

Chatter_Answers___Pono_Community

Community Ranking

Pono_Community_Ranking

Did I mention that the Pono Community has over 30,000 members? Okay, so I did…but it’s worth bringing up a second time. This CloudCraze-powered community has set the bar for fusing eCommerce with the Salesforce Community Cloud. If you want to see more, go ahead and sign up at ponomusic.com.

CloudCraze is committed to incorporating Communities-related functionality into its product suite and I am sure we’ll see the bar moved even higher in 2015.

Keep checking out my blog to keep up on our latest ventures into the world of eCommerce & Salesforce Community Cloud…


//

Advertisements